Frequently Asked Questions

What is a Style Coach?

It's' a unique combination of Life Coaching and Personal Styling that helps to transform an individual by guiding them to realise their full potential...  It helps people to set goals and challenge their negative beliefs, consequently gaining overall confidence and more knowledge about their appearance and how to recognise and harness their best assets from both the inside and outside. This will eventually help them to live a balanced, frustration free, happy and fulfilled life.

To clarify a Personal Stylist is someone who helps a client achieve a new look and change his or her appearance. A Life Coach is someone who coaches a client through changes by setting and achieving goals with the appropriate encouragement. Overall this helps the client become the best person they want to be and live the life they deserve!

Why would I need your help?

You may find you are in a style rut and need a change. Perhaps you dont know how to dress to flatter your figure and this is frustrating you. You may be bored or unsure of your current wardrobe and need some help and guidance to help you create some fresh new looks. You may love colour but are too afraid to wear it cause you dont know what looks good on you. A big event like a ball, races or a wedding may be coming up and you need help to choose the perfect outfit. Perhaps you are seeking some help for low confidence, self esteem or need to make a change which requires setting goals.

How can you help me with my confidence/self esteem and goal setting?

It is my responsibilty to help my clients challenge their limiting and negative beliefs about themselves.  I need to help them take action and move forward with their lives and challenge and encourage them to make positive changes.  I do this by encouraging them every step of the way and help them to find their true self with positivity and guidance and by showing them their best qualities inside and out.

We would need to have a tailored session to identify where and what you need help with. I can help you gain more confidence and self esteem through discussion and some tailored exercises to suit you and your needs. Together we can make some SMART goals to help get you from where you are now to where you want to be. This can include anything from losing weight to finding more time for yourself. Together we can work on finding ways to make some positive changes to your life.

Isn't this type of service just for the rich and famous?

Not anymore its not! My services can help you save a lot of time and money by teaching you exactly how to dress for you and only you therefore you get huge value for your time and money.

By understanding your body shape, colours and style personality you will be better equipped to find and purchase the right items of clothing for you and shop effectively and efficiently. Most people pay frequently to get their hair or nails done and get treatments etc... and this is an ongoing cost yearly. My services are a small price to pay for a life time of savings and enjoyment! I can teach you skills that will last you for many years to come.

What's the importance of knowing my style personality?

By determining your style personality you will understand what it is that draws you to certain items and styles and you will then know exactly what to look for when you shop. You will also be reflecting your personality from the inside out through your clothes and this will have a profound affect on your confidence and energy levels. If you are dressing as you are feeling then you will be more in harmony with yourself.

What's the importance of knowing my body shape?

This is the most important aspect of yourself to understand! I find that many clients think they know their shape especially those carryng more weight and therefore are dressing incorrectly based on their theory. I can help to determine exactly what your shape is and exactly how to dress to compliment it. You will learn to find clothes that only fit, flatter and give you a feel good factor. Once you understand how your shape works and how to to dress it accordingly you will feel so much happier and comfortable in your skin. You will also save time and money by buying all the right clothes for your body shape and not be stressed when you open your wardrobe as you know everything is just perfect for you!

What is style?

Style is a persons own individuality and personality shining through in what they wear. It has a direct reflection on who they are inside. Style should mirror you from the inside out. Style is confidence.

Can you tailor your services to suit me?

Yes of course!! Every person is unique and different and I love to celebrate that! My services are extremely varied and flexible and I only want whats best for each client so I do what I can to provide the best service possible tailored to you.

Will you tell me what to wear?

No I will not ' tell you' or force you to wear anything. I do not wish to make you a clone of someone else or make you follow a trend. Together we will discover your likes and dislikes and discover your style personality, along with your body shape to find a 'LOOK' that works for you. You have to be comfortable in what you wear and I am there to help you find yourself in fashion. I most certainly will give my advise and opinion and will push you to try new things but ultimately you have to be happy and I am there to help get you there.

What advice do you have for people who have no clue about fashion?

Fashion, clothing and getting dressed each day should be fun and not a chore!! I believe what you wear is a direct reflection of the person you are and how you are feeling. Fashion is like art and can be interpreted in so many different ways, but your intepretation is the most important. My advise is to have fun and experiment with different styles, colours and shapes and make sure that ultimatley whatever you wear you Look good and Feel great in it, thats all that should matter.

What's the value to me in your service?

Giving you a wealth of knowledge to be able to shop with ease and confidence! No more bad choices and wasting time and money. I can give you back control of your self and your wardrobe.

Where are you based?

I am a mobile service in the Auckland area and more often than not I need to come to your home especially for a Wardrobe Evaluation. Colour Analysis is preferred to be done at my home in West Auckland but can come to you if necessary for a fee depending where you live. Personal Shopping trips can be arranged to a shopping centre or area that suits you. (If living further away from Auckland an additional fee for travel may need to be negotiated)

What hours and days do you work?

Being self employed I am extremely flexible so can negotiate any days and hours during a full week including weekends, depending on my current bookings.

What are your qualifications?

I have been trained to be a Style Coach at the International Association of Style Coaching in London and received the highest honours that could be awarded. (Please refer to the gallery page for graduate certification and member mark)

Click here for the Style Coach Association Website

I trained at the London Academy of Makeup artisty (Please refer to qualification certificate within the gallery page)

I also have a background working in fashion retail in Sydney and London for almost 15 years.

How much do you charge?

The hourly rate is $90 but can vary depending on the services and hours completed. Discount packages can be discussed if completing more than one service.

When and how do I pay?

Upon booking of a session a $50 deposit is taken. The remainder can be paid on the day of the session either in cash or bank transfer.

What if I need to postpone or cancel my appointment?

I totally understand that life can get in the way sometimes. A minimum 48hrs notice is required to change or cancel your appointment. If cancelling within this time you will be refunded your deposit. If not then it will be kept as a cancellation fee.

How can I contact you and when?

By email or phone 022 1874 167 anytime.

I can not thank you enough for giving me back my body confidence and showing me I can wear colour and have fun with my clothes! Now I know exactly how to dress for my shape and personality I feel like a weight has been lifted. Your services are invaluable and you were a joy to work with."

Patricia Sutherland
London